Entrepreneur Motivation Day 3/7

People don’t buy for the value you create. They buy for the value they ‘perceive‘. Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. In short, marketing is the art of creatingContinue reading “Entrepreneur Motivation Day 3/7”