If you’re a new business owner then it’s probably time you picked up your game and got serious about selling because it doesn’t matter how good you are at what you do, if you can’t bring in sales, your business won’t survive. Sales keeps businesses alive and all the businesses that close down, close down because they weren’t able to sell. It’s really that simple.
Category Archives: Business & Entrepreneurship
Should you buy or generate your own leads? Part 3/7:”Social Media ‘scrolling’ is like ‘flipping’ magazines. Go there!”
You have no clue how many email ids these people go through on a monthly basis. It’s almost like living outside the law! Lol a little bit at least. Damn that email marketer probably thinks himself a lot more badass than you think!
Should you buy or generate your own leads? Part 2/7: “Speed Dating & Door to Door Selling”
It’s a lot easier to build trust in cold calling, even though I do concede it is slightly brutal as not many people take cold calling that well. The rejections etc et all. Trust me though, done right, the rejection ratio in cold calling is way way less than what you will have to go through crappy ‘warm leads’ you got fed by email marketing!
Should you buy or generate your own leads? Part 1/7: “Is email marketing a scam?”
So many startups are lulled into believing this absolute lie that email marketing leads are a viable marketing strategy to ensure your sales team is well fed. Oh god, nothing could be further from the truth. Just because a lead is ‘warm’ doesn’t mean it is consistent with the ideal client persona your business seeks to partner with to grow.
Entrepreneur Motivation Day 7/7
“Rings and jewels are not gifts, but apologies for gifts. The only gift is a portion of thyself. Thou must bleed for me. Therefore the poet brings his poem; the shepherd, his lamb; the farmer, corn; the miner, a stone; the painter, his picture; the girl, a handkerchief of her own sewing.” The opening quoteContinue reading “Entrepreneur Motivation Day 7/7”
Entrepreneur Motivation Day 6/7
Obstacles aren’t in your path. Obstacles are the path. Think of the richest man you know. I mean really know as in you’ve had dinner with them at some point of time. Now, very honestly pick out a personal crisis you had during the course of your day. Ok? Now, how would that person reactContinue reading “Entrepreneur Motivation Day 6/7”
Entrepreneur Motivation Day 5/7
The easiest way to be creative is to be original. The biggest thing getting in the way of you thinking and acting creatively is your view about others’ opinions of yourself. Conforming your creativity to be ‘accepted’ is like creating poison for the soul. Think about Pablo Picasso for a second. Here’s his brand ofContinue reading “Entrepreneur Motivation Day 5/7”
Entrepreneur Motivation Day 4/7
“Logic can take you form point A to point B. Imagination can take you everywhere.” ~Albert Einstein Ever seen a pro make a split second decision about something and which goes on to change the course of history? Well, I’m a fan of cricket and there’s no better place than sports to find great menContinue reading “Entrepreneur Motivation Day 4/7”
Entrepreneur Motivation Day 3/7
People don’t buy for the value you create. They buy for the value they ‘perceive‘. Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. In short, marketing is the art of creatingContinue reading “Entrepreneur Motivation Day 3/7”
Entrepreneur Motivation Day 2/7
The value you value is the value you create. Entrepreneurship is about creating value. Period. Any product, service or idea you’re selling to the world means nothing unless it creates value for them. Mind you, the biggest problem you’re going to face is convincing these guys that the value you’re creating for them is valuableContinue reading “Entrepreneur Motivation Day 2/7”
Entrepreneur Motivation Day 1/7
Are you ready to be an entrepreneur? The most important thing about entrepreneurship is to realise it isn’t for everyone. Why? Well, I don’t mean to discourage you but being an ‘Entrepreneur’ is a lifestyle not a job, title or frankly even a decision. After a point it sort of becomes like an addiction thatContinue reading “Entrepreneur Motivation Day 1/7”