So many startups are lulled into believing this absolute lie that email marketing leads are a viable marketing strategy to ensure your sales team is well fed. Oh god, nothing could be further from the truth. Just because a lead is ‘warm’ doesn’t mean it is consistent with the ideal client persona your business seeks to partner with to grow.
The most important thing I want you to remember forever is this:
All great endings have modest beginnings. The only sure way of going the distance and making the cut, is to take one step at a time in the direction of your goal and do so continuously.