It’s a lot easier to build trust in cold calling, even though I do concede it is slightly brutal as not many people take cold calling that well. The rejections etc et all. Trust me though, done right, the rejection ratio in cold calling is way way less than what you will have to go through crappy ‘warm leads’ you got fed by email marketing!
So many startups are lulled into believing this absolute lie that email marketing leads are a viable marketing strategy to ensure your sales team is well fed. Oh god, nothing could be further from the truth. Just because a lead is ‘warm’ doesn’t mean it is consistent with the ideal client persona your business seeks to partner with to grow.
It’s just a fact, successful products are built by people with an open mind, an inquisitive mind. You need to be able to question things and the basis of key explanations to standard questions for the process of creation to make sense. You can’t grow up in a culture of ‘it is what it is’, ‘everything doesn’t have an answer’ and expect children to suddenly create the next iphone. #innovation #entrepreneurship
“Rings and jewels are not gifts, but apologies for gifts. The only gift is a portion of thyself. Thou must bleed for me. Therefore the poet brings his poem; the shepherd, his lamb; the farmer, corn; the miner, a stone; the painter, his picture; the girl, a handkerchief of her own sewing.” The opening quoteContinue reading “Entrepreneur Motivation Day 7/7”
Obstacles aren’t in your path. Obstacles are the path. Think of the richest man you know. I mean really know as in you’ve had dinner with them at some point of time. Now, very honestly pick out a personal crisis you had during the course of your day. Ok? Now, how would that person reactContinue reading “Entrepreneur Motivation Day 6/7”
The easiest way to be creative is to be original. The biggest thing getting in the way of you thinking and acting creatively is your view about others’ opinions of yourself. Conforming your creativity to be ‘accepted’ is like creating poison for the soul. Think about Pablo Picasso for a second. Here’s his brand ofContinue reading “Entrepreneur Motivation Day 5/7”
“Logic can take you form point A to point B. Imagination can take you everywhere.” ~Albert Einstein Ever seen a pro make a split second decision about something and which goes on to change the course of history? Well, I’m a fan of cricket and there’s no better place than sports to find great menContinue reading “Entrepreneur Motivation Day 4/7”
People don’t buy for the value you create. They buy for the value they ‘perceive‘. Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. In short, marketing is the art of creatingContinue reading “Entrepreneur Motivation Day 3/7”
The value you value is the value you create. Entrepreneurship is about creating value. Period. Any product, service or idea you’re selling to the world means nothing unless it creates value for them. Mind you, the biggest problem you’re going to face is convincing these guys that the value you’re creating for them is valuableContinue reading “Entrepreneur Motivation Day 2/7”
Are you ready to be an entrepreneur? The most important thing about entrepreneurship is to realise it isn’t for everyone. Why? Well, I don’t mean to discourage you but being an ‘Entrepreneur’ is a lifestyle not a job, title or frankly even a decision. After a point it sort of becomes like an addiction thatContinue reading “Entrepreneur Motivation Day 1/7”
This article is about 3500 words in length. While writing, I felt this topic demanded a far more precise approach than the ones I’ve written before. I request your full attention for the 24.5 minute read ahead. A freshly graduated college pupil’s first ‘regular job’ is the most important landmark in his adult life.Continue reading “How to plan your life when you’re too young to know better?”