If you’re a new business owner then it’s probably time you picked up your game and got serious about selling because it doesn’t matter how good you are at what you do, if you can’t bring in sales, your business won’t survive. Sales keeps businesses alive and all the businesses that close down, close down because they weren’t able to sell. It’s really that simple.
It’s a lot easier to build trust in cold calling, even though I do concede it is slightly brutal as not many people take cold calling that well. The rejections etc et all. Trust me though, done right, the rejection ratio in cold calling is way way less than what you will have to go through crappy ‘warm leads’ you got fed by email marketing!
So many startups are lulled into believing this absolute lie that email marketing leads are a viable marketing strategy to ensure your sales team is well fed. Oh god, nothing could be further from the truth. Just because a lead is ‘warm’ doesn’t mean it is consistent with the ideal client persona your business seeks to partner with to grow.