Jay Kaushal works at the intersection of psychology, systems, strategy, and inner life.
Since 2017, he has worked closely with entrepreneurs, professionals, founders, and organizational leaders across countries—helping them navigate decisions, identity shifts, discipline, relationships, and long-term clarity.
His work is not positioned as mass coaching or motivational intervention. It is applied thinking for people who carry responsibility—for themselves, for others, or for institutions they are part of.
Lineage & Early Influences
Jay was first introduced to Vedic literature at the age of thirteen by his grandfather, Shri Manmohan Kaushal, a scholar of Vedic philosophy, multilingual academic, and state awardee in mathematics. Within his circles, Jay’s grandfather was known for his depth of knowledge and quiet rigor, choosing substance over visibility.
Several generations of Jay’s family served as Raj Purohits in the courts of the erstwhile princely state of Patiala—custodians of ritual, counsel, and ethical order. While Jay grew up in a modern, urban context, this lineage shaped his early exposure to dharma, systems of thought, and long-view responsibility.
Education & Early Formation
After intensive schooling at St. Mark’s School, Delhi—where he developed strong foundations in writing, public speaking, debate, and the arts—Jay completed a B.Tech in Computer Science from Punjab Technical University.
Technology was not his natural inclination, but it was a deliberate choice.
“Science was never my strongest point, but I knew I had to understand systems and structure if I wanted to build anything meaningful.
If you do what is easy, life becomes hard. If you do what is hard, life eventually becomes easier.”
Following graduation, Jay entered the business world through a fast-growing technology services firm in Delhi. Over the next three years, he moved from trainee to heading business development, working closely with the CEO on international sales, strategy, and management.
Leaving the company in 2016 was not an act of dissatisfaction, but of timing.
“Ships are safe in harbour, but that is not what they are built for.”
That transition marked the end of one stable phase and the beginning of a more exploratory one.
Entrepreneurship, Study & Synthesis
In the years that followed, Jay immersed himself in hands-on entrepreneurship across multiple domains—retail, education, publishing, consulting, digital marketing, training, and content. The intent was not diversification for its own sake, but first-principles learning.
Parallel to this, he undertook sustained study across disciplines that are often kept separate:
Psychology and human behavior
NLP, communication systems, and kinesics
Graphology and signature analysis
Meditation, tantra, and Buddhist thought
Vedic astrology as a symbolic and timing framework
This period was less about collecting tools and more about answering a deeper question:
Why do intelligent, capable people repeatedly fail to change—even when they know what to do?
Coaching, Advisory & Current Work
Over time, it became clear that Jay’s natural strength lay in coaching and advisory work—not as motivation or therapy, but as diagnosis, clarity, and structural realignment.
He has since completed two postgraduate degrees in International Business and Marketing, studied Business Analytics at IIT Bombay, and is currently completing a Master’s degree in Psychology.
Across more than 5,000 hours of advisory and coaching work, Jay has worked with individuals and teams navigating:
Identity and role transitions
Leadership pressure and burnout
Ethical dilemmas and power dynamics
Relationship and family crossroads
Career inflection points
The hidden cost of long-term responsibility
He approaches people not as problems to be fixed, but as complex systems.
“A human being is closer to an enterprise than a machine.
You cannot apply one framework to every situation.”
In many cases, insights drawn from traditional systems—often dismissed as “pseudo-sciences”—have provided clarity where conventional approaches failed. Skepticism is welcome; results remain the only meaningful measure.
Method & Orientation
Jay’s work prioritises clarity over comfort, structure over chaos, and integrity over convenience.
Rather than promising outcomes, he focuses on:
honest diagnosis
disciplined thinking
repeatable systems
decisions that remain sound over time
He draws selectively from both modern psychology and traditional knowledge systems—not as belief, but as analytical lenses applied carefully and pragmatically.
Coach Kaushal & What’s Evolving
Jay founded Coach Kaushal as a platform to help individuals develop self-awareness, discipline, and coherence in their lives. Over time, the work has evolved beyond one-on-one coaching into strategic advisory, long-form writing, and system-level thinking.
New initiatives—particularly in publishing and media—are currently under development, reflecting a gradual shift from individual intervention toward knowledge systems and cultural work.
A Closing Note
Jay does not work with everyone, and that is intentional.
His work is best suited for those who are ready to:
Think honestly
Act decisively
Take responsibility for their choices
If you are at a point where clarity matters more than reassurance, and structure matters more than motivation, you may find his work useful.
The journey does not begin with certainty.
It begins with the willingness to look clearly.
For those interested in contributing to this work, see Careers
