You have no clue how many email ids these people go through on a monthly basis. It’s almost like living outside the law! Lol a little bit at least. Damn that email marketer probably thinks himself a lot more badass than you think!
It’s a lot easier to build trust in cold calling, even though I do concede it is slightly brutal as not many people take cold calling that well. The rejections etc et all. Trust me though, done right, the rejection ratio in cold calling is way way less than what you will have to go through crappy ‘warm leads’ you got fed by email marketing!
So many startups are lulled into believing this absolute lie that email marketing leads are a viable marketing strategy to ensure your sales team is well fed. Oh god, nothing could be further from the truth. Just because a lead is ‘warm’ doesn’t mean it is consistent with the ideal client persona your business seeks to partner with to grow.